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Small business consulting - advanced technique (internet)
By plrprousers | July 3, 2009
I manage a Saas company that delivers help in the form of small business management and accounting software tools and expertise to thousands of startups and small businesses in all corners of the world and whenever I explain to folks I meet what I do, I often get asked the same question “Given my working knowledge, how could I use this and make regular money by becoming a small business consultant”? I’m always prepared to provide guidance as I am fortunate enough to spend a significant portion of my day interacting with small business owners and staff ready to chat at length about their issues.
This is the advice that I offer:
The online world is the ideal place for finding customers and it makes it straightforward to talk with them and sell your expertise. A lot of small businesses turn to the internet to find knowledge or trusted advisors who can provide them with new knowledge and help them resolve problems.
Information marketing – package and sell your expertise to businesses through the Internet
Now I know I have focused on small business consulting but what I share with you here is just as relevant to any size business. You can repackage and sell your expertise in a multimedia format such as video, audio or documents. The systems to construct professional standard content are widely available on the Internet. Producing a educational piece in simple to use digital formats is now simple and inexpensive. You just have to be prepared to dedicate a bit of time playing with the software. The objective here is to generate some valuable material that you can either sell or give away to customers to encourage them to do business with you.
You have to begin with the end in mind. Consultancy and Information marketing are great bedfellows and if you do both can be very profitable as the consultancy will provide you with the questions, the answers to which could be turned into content and sold over and over again.
If you are starting from scratch with no customers but have expertise you know would be attractive to others then plan to create a no longer than 120 secs video to introduce yourself and your expertise to your market. Unless you know the potential client(s) precise problem then make the video generic and usethe following format – S.T.A.R (Situation or Task, Action, Result). Make your messages as interesting as you can and keep the narratives short. Now upload the video to your website/blog or even YouTube if you don’t have the former and send the target(s) an invitation by e-mail containing a personal message and a link to the video. Always follow this up with a phone call. If you know the specific nature of the target(s)problem then don’t make the video public, just put it somewhere secureon the Web or even on a disk and post it, again follow up with a call.
This method is ideally suited to situations where you are individually targeting prospect(s). You should always focus on growing a list you can interact with and make sales to. With the right interaction with your list you should easily be able to discover what people want and deliver it. The bigger your list the more opportunities for consulating and selling information products you will uncover. If you would like to know more about how to do this then visit any of the links in this article. I would be very glad to help you.
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