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How Local Businesses Can Profit From A Website Presence
By plrprousers | March 10, 2010
The value of the internet as a sales and promotional tool is often overlooked by small businesses. They mistakenly think that the world wide web is only for businesses with a global reach. The internet, however, is for all kinds of businesses, both large and small.
Take for example a small business that caters just to a limited range of customers. We’ll take a hypothetical example. Stan’s Picket Fences manufactures and sells and installs picket fences within a 50 mile radius of his small factory. Stan didn’t want to expand his business beyond that range, but he was also tired of going out on the road every day to show his portfolio to potential customers, only about twenty-five percent of whom ended up buying from him.
He was talking it over with his employees one day and one of them offered to make a website for him. Stan agreed. The employee got his digital camera and make a kind of online scrapbook album that included photos of the factory, the manufacturing process and a collection of photos of completed work. There was nothing fancy about it, but it worked!
When people called Stan to inquire about his fences, he encouraged them to look at his website first and if they liked what they saw, he went out to their homes and spoke to them in person. As a result, Stan got a far higher percentage of sales from his initial home visits. He didn’t make more sales, but he was able to use his time more efficiently and profited from that.
Stan was so impressed with the website that he asked his employee if he had any ideas to make it even better. The employee suggested doing link exchanges with other local businesses.
Stan made a few phone calls and it didn’t take long before a nearby home decor accents business nearby happily agreed to do a link exchange. To Stan’s surprise, within a short time he was getting quite a few more leads. Over the course of a few months, he saw his profits increase by ten percent, thanks to an inexpensive website and a single link exchange.
Stan was thrilled with that, but it just got better. He found a housing developer who was doing a new property launch for a nearly completed project that had over a hundred new homes. Everyone who went to the developers website saw a link to ‘Stan’s Picket Fences.’ When they purchased their home, many of them wanted to add a fence and Stan was the first business they thought of.
Stan never made any big changes to his website, but it continued to pay off for him. His business doubled in size and profitability. That’s how the internet can help even small businesses!
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